USA Today 301 Race Advance

  • Corey LaJoie heads to New Hampshire Motor Speedway (NHMS) behind the wheel of the No. 7 Schluter Systems Chevrolet Camaro ZL1. 
  • LaJoie is a former winner at NHMS. In seven ARCA Menards Series East (formerly K&N Pro Series East) starts at NHMS, the Concord, N.C., native has led 68 laps, recorded one win, three top-three and five top-10 finishes.
  • Sunday’s USA Today 301 will mark LaJoie’s 10th NASCAR Cup Series start at NHMS. In nine previous NCS “Magic Mile” starts, LaJoie recorded a series/venue-best 23rd-place finish in July 2019 and July 2021.
  • LaJoie is a third-generation racer whose father and grandfather are members of the New England Auto Racing Hall of Fame. His father, Randy LaJoie, is a two-time (1996 & 1997) NASCAR Xfinity Series (NXS) Champion and the winner of the July 12, 1996 Stanley Tools 200 NXS race at NHMS.
  • Schluter Systems provides innovative, easy to use installation systems to support the durability, integrity and design of tile installations. With over 8,000 products within its growing portfolio, Schluter Systems is continuously improving the landscape of the tile industry. Their educational workshops and intuitive approach to product design supports Schluter's position as an industry leader in quality and service. Schluter Systems services North America with multiple Training, Distribution and Manufacturing facilities in Plattsburgh, N.Y., Montreal, Quebec, Reno, Nev., and Fort Worth, Texas.  For more information, visit www.schluter.com
  • LaJoie started 24th and finished 21st in last weekend’s Iowa Corn 350 at Iowa Speedway and picked up one position in the NCS championship point standings. The Concord, N.C., native has led 38 laps in 2024 and is currently 29th in points.
  • Over 253 career NCS starts, LaJoie has earned four top-five and nine top-10 finishes and led 161 laps in NASCAR’s premier division.

Corey LaJoie Quotes

Given your families history in the northeast, and some past success at New Hampshire Motor Speedway, this has to be a weekend you’ve been looking forward to.

“Loudon is one of my favorite races of the year. It’s pretty much a home race for my family since my grandfather and dad have Northeastern roots. I’ve had success there in the past and generally run well so we’re working hard this week to bring the right setup to the Magic Mile. We’ve have had a couple solid weeks so we’ll keep that ball rolling all the way into the break in the next couple weeks.”

GAINBRIDGE®, SPIRE MOTORSPORTS TEAM UP WITH IOWA ATHLETICS FOR HAWKEYES’ PAINT SCHEME AT IOWA SPEEDWAY

Corey LaJoie to steer No. 7 Gainbridge/Iowa Hawkeyes Chevrolet

IOWA CITY, Iowa (June 11, 2024) – Gainbridge®, Spire Motorsports, and the University of Iowa Athletics Department and Learfield’s Hawkeye Sports Properties announced Corey LaJoie will drive a special Iowa Hawkeyes-themed paint scheme in the June 16 NASCAR Cup Series’ Iowa Corn 350 Powered by Ethanol at Iowa Speedway. The No. 7 Gainbridge/Iowa Hawkeyes Chevrolet will take the track featuring special black and gold striping with the Iowa Hawkeyes athletics logo on the hood and the athletics website on the rear TV panel.

Gainbridge®, a Group 1001 company, is a proud sponsor of Iowa Athletics and earlier this year signed a multi-year partnership with Hawkeye legend Caitlin Clark as a brand ambassador. Gainbridge® is also an anchor partner of Spire Motorsports and the primary sponsor of LaJoie’s No. 7 Chevrolet. All Iowa Athletics sponsorship agreements are managed by its multimedia rights holder Hawkeye Sports Properties, the locally based team of Learfield, the media and technology company powering college athletics.

“The No. 7 is extra special this weekend as we bring together two unique sports properties from our portfolio and give Iowans a home-state car to pull for in the inaugural NASCAR Cup Series race at Iowa Speedway,” said Mike Nichols, Chief of Sponsorship and Activation at Group 1001. “From Caitlin Clark to now this, Gainbridge® has stepped up to support Iowa athletics and we hope that all of Iowa will rally around Corey LaJoie and cheer him on to victory lane.”“

The NASCAR event at Iowa Speedway is a marquee event for the state and we’re thankful that Gainbridge® is shining a big spotlight on Learfield and Iowa athletics,” said Gabe Aguirre, Vice President & General Manager, Hawkeye Sports Properties. “We’re all rooting for Corey LaJoie in that No. 7.”

The Iowa Corn 350 powered by Ethanol will be televised live on USA Network Sunday, June 16, beginning at 7 p.m. Eastern Daylight Time (EDT). The 17th of 36 races on the 2024 NCS schedule will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.

SPIRE MOTORSPORTS, COREY LAJOIE EXTEND CHILI’S PARTNERSHIP FOLLOWING STRONG DEBUT TOGETHER

Leader in Casual Dining to Honor Gold Star Family at Coca-Cola 600

MOORESVILLE,N.C. (May 21, 2024) – A fourth-place finish and 200,000 margaritas sold in a single day stamped a standout maiden voyage for Spire Motorsports and Chili’s® Grill & Bar, and the pair announced today a partnership extension for three additional NASCAR Cup Series (NCS) races in 2024 aboard Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 beginning with this weekend’s Coca-Cola 600 at Charlotte Motor Speedway. The extended partnership includes associate sponsorship on the No. 7 for the rest of the 2024 season.

In addition to this weekend’s annual 600-miler, Chili’s will also be showcased as LaJoie’s primary sponsor at World Wide Technology Raceway on June 2 and again at Darlington Raceway Labor Day Weekend.

LaJoie earned a career-best fourth-place finish in Chili’s first foray with the team at the Daytona 500, and just three days later the brand had a banner National Margarita Day, selling more than 200,000 of its signature drinks that day.“Numbers are important, but relationships are everything,” said Chili’s CMO George Felix. “We jumped into NASCAR for the first time this year because we saw a chance to reach this passionate fanbase, but to do that we needed to find the perfect driver and team for Chili’s. We have that with Corey and Spire. We’re excited to solidify this partnership by putting the pepper back on the hood at some of the season’s remaining marquee races.

”In keeping with the tradition of honoring fallen service members during NASCAR’s annual Memorial Day Weekend festivities, LaJoie will be racing in honor of U.S. Army Staff Sgt. Jeremie S. Border, of Mesquite, Texas, who died September 1, 2012, by small arms fire while conducting combat operations in Ghazni Province, Afghanistan. 

Border was assigned to Company Alpha, 1st Battalion, 1st Special Forces Group (Airborne), Okinawa, Japan and was deployed in support of Operation Enduring Freedom-Afghanistan.

His name will be displayed on the windshield of LaJoie’s Chevy Camaro throughout the race weekend. Border is the brother of long-tenured Chili’s team member DeLaynie Peek, who will be at Charlotte Motor Speedway as NASCAR and its teams honor Gold Star Families for the seventh consecutive year.“I’d put my brother’s name or face on anything if it meant people could learn about the hero and protector he was, so for it to happen in such a visible and memorable way is just amazing,” Border’s sister and Chili’s team member DeLaynie Peek said. “Chili’s wanted to honor someone connected to its family, and that says so much about the company’s culture that they’re making sure this moment didn’t pass without making one of their own feel special. We’re so grateful to them and to Spire and Corey for choosing Jeremie to ride along this weekend.”

Border graduated from Mesquite High School in 2002 and attended college at McMurry University in Abilene, Texas earning his bachelor’s degree in Sociology and Communications. He entered the Army in 2006 as an infantryman, where he completed basic training, advanced individual training and basic airborne course at Fort Benning, Ga.His awards and decorations include the Army Commendation Medal, the Army Good Conduct Medal, the National Defense Service Medal, the Global War on Terror Expeditionary Medal, the Global War on Terror Service Medal, Non-commissioned Officer Professional Development Ribbon with numeral 2, Army Service Ribbon, Special Forces Tab, Expert Infantry Badge and the Army Parachutist Badge.

Border was posthumously awarded the Bronze Star Medal with Valor, the Purple Heart, the Meritorious Service Medal, and the Afghan Campaign Medal.

“This is always a special weekend,” said LaJoie. “Seeing Staff Sgt. Border’s name on the windshield of our Chili’s Chevy Camaro is incredibly humbling. He put the wellbeing of his fellow soldiers and civilians above his own. Chili’s has stepped up in a big way to honor one of their very own Gold Star Families, and It’s really an honor to represent Chili’s, Staff Sgt. Border and his family.”

LaJoie has logged 10 previous NCS starts at the legendary 1.5-mile Concord, N.C. oval and earned a venue/race-best 12th-place finish in the 2019 running of NASCAR’s longest race. Last May, the third- generation racer started 25th and finished 17th.The Coca-Cola 600 from Charlotte Motor Speedway will be televised live on FOX Sunday, May 26, beginning at 6 p.m. Eastern Daylight Time. NASCAR’s annual Memorial Day Weekend 600-mile classic will be broadcast live on the Performance Racing Network and SiriusXM NASCAR Radio Channel 90.

SCHLUTER®-SYSTEMS
RETURNS TO SPIRE MOTORSPORTS

LaJoie to Showcase Schluter Livery in Four NASCAR Cup Series Races in 2024

MOORESVILLE,
N.C. (April 9, 2024) – Schluter®-Systems, a key partner for Corey LaJoie and Spire Motorsports NASCAR Cup Series (NCS) efforts over the last several seasons, will
return to the primary position on the team’s No. 7 Chevrolet Camaro ZL1 for four races in 2024, beginning with this weekend’s Autotrader EchoPark Automotive 400 at Texas Motor Speedway.

In addition to this weekend’s 267-lap contest at the mile-and-a-half Fort Worth oval, Schluter Systems will also be showcased aboard LaJoie’s Chevy Camaro at New Hampshire Motor Speedway (June 23), Charlotte Motor Speedway (10/13) and Homestead-Miami Speedway (10/27).

 "As we mark our eighth year with Corey Lajoie, the journey continues to be an exhilarating ride,” said Dee DeGooyer, Chief Sales Officer, Schluter Systems, N.A. “We have thoroughly enjoyed being a part of Corey’s success and are grateful for the culture at Spire Motorsports that’s provided such an exceptional experience for our customer base. Our partnership and the synergy of our brands exemplifies collaboration and teamwork and we look forward to accelerating our shared success on and off the track again this year.”

LaJoie continues to be a Cup Series mainstay, logging 244 starts over eight seasons in NASCAR’s premier series. His resume includes four top-five five and nine top-10 finishes, including a fourth-place finish in the 2024 Daytona 500.

 In eight NCS events in 2024, LaJoie has logged one top-five and two top-15 finishes. The Concord, N.C. racer has 10 previous NCS starts at Texas Motor Speedway and earned a venue-best 14th-place finish in September 2022.

“I’m ready to jump into the No.7 Schluter Systems Chevrolet Camaro at Texas Motor Speedway with our new 2024 scheme,” said LaJoie. “It’s been a blessing to have the orange gang as a part of my career in the Cup Series for eight years. We both have experienced tremendous growth the better part of this decade on the track and off. I’m thankful to have them onboard for another year.”

The Autotrader EchoPark Automotive 400 from Texas Motor Speedway will be televised live on FS1 Sunday, April 14, beginning at 3:30 p.m. Eastern Daylight Time. The ninth of 36 races on the 2024 NCS schedule will be broadcast live on the Performance Racing Network and SiriusXM NASCAR Radio Channel 90. NASCAR RaceDay’s pre-race coverage on FS1 will take the green flag at 2 p.m. EDT.

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About Schluter®-Systems …

Schluter Systems provides innovative, easy to use installation systems to support the durability, integrity and design of tile installations. With over 8,000 products within its growing portfolio, Schluter Systems is continuously improving the landscape of the tile industry. Their educational workshops and intuitive approach to product design supports Schluter's position as an industry leader in quality and service. Schluter Systems services North America with multiple Training, Distribution and Manufacturing facilities in
Plattsburgh, NY, Montreal, QC, Reno, NV, and Fort Worth, TX. For more information, visit www.schluter.com

COREY LAJOIE, SPIRE
MOTORSPORTS AGREE TO MULTI-YEAR EXTENSION

 

CONCORD, N.C. (August
2, 2023) – Spire Motorsports has reached a multi-year extension with Corey LaJoie to remain the driver of the team’s No.7 Chevrolet Camaro ZL1 in the
NASCAR Cup Series (NCS).

 

A third-generation racer whose father and grandfather are members of the New England Auto Racing Hall of Fame, LaJoie won his way to the NCS ranks through top developmental series like the NASCAR
K&N Pro Series East (six victories), NASCAR Whelen Modified Series (two
wins) and the ARCA Menards Series (three wins). The 31-year-old driver also competed in the NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series enroute to his full-time seat in NASCAR’s premier division.

 

“Corey LaJoie took a chance on Spire Motorsports before we had any tools, any cars, or even a race shop,” said Spire Motorsports co-owner Jeff Dickerson. “He is part of the fabric of this race team so it’s hard to put into words what his commitment means to T.J. (co-owner T.J. Puchyr) and I. He made a very thoughtful and deliberate decision to return to Spire Motorsports. He had plenty of other opportunities and chose to stay the course. We’re excited that Corey will continue to anchor this team and
we’re ready to keep making meaningful progress every time we unload.” 

 

LaJoie, a cornerstone for Spire Motorsports, has been with the team since 2021 and is a veteran of 222 NCS starts. His career best finishes include a fourth- and a fifth-place showing, both coming at Atlanta Motor Speedway. In 22 NCS races this year, LaJoie has scored one top-five, and 11 top-20 finishes.

 

The Concord, N.C., native is a staple on social media platforms and hosts the podcast “Stacking Pennies.”

 

“When Jeff, TJ and I sat at the conference table three years ago,
with a whiteboard and vision to build a competitive race team, I was excited for the challenge,” explained LaJoie. “Since that meeting, I’ve grown, matured and developed my skills and will continue to improve myself and my extended family at Spire Motorsports for years to come. We will continue stacking pennies and deliver for our great partners on and off the track. We’re even more eager to bring our loyal fans on the journey with us.”

 

The NASCAR Cup Series returns to action this weekend for the
FireKeepers Casino 400 at Michigan International Speedway. The 23rd of 36 points-paying races on the 2023 NCS schedule will be televised live Sunday, August 6 beginning at 2:30 p.m. Eastern Daylight Time. The race will be broadcast live on the Motor Racing Network and Sirius XM NASCAR Radio Channel 90.

About Spire Motorsports …

Spire Motorsports is a full-time, two-car NASCAR Cup Series race
team co-owned by long-time NASCAR industry executives Jeff Dickerson and Thaddeus “T.J.” Puchyr. In 2023, Spire Motorsports will field the No. 7 Chevrolet Camaro ZL1 for driver Corey LaJoie and No. 77 Chevrolet Camaro ZL1 for Ty Dillon. The team also fields NASCAR Craftsman Truck Series and NASCAR Xfinity Series teams in select events.